Pepsi Cancels Sponsorship of U.K. Festival Where Kanye West Is Set to Headline, Hours After Prime Minister Decries ‘His Previous Celebration of Nazism’
Variety April 5, 2026 at 11:06 AM
The scheduled three-night headlining appearance by Ye, formerly Kanye West, at the Wireless Festival in London is only growing in controversy. The festival’s sponsor, Pepsi, announced Sunday that it is withdrawing from its decade-plus co-branding with Wireless. Although the statement did not mention the rapper by name, it came hours after Ye’s booking was roundly […]
Original source
Variety
